From Tradition to Modernity: Research on the digital transformation of intangible cultural heritage of ethnic festivals with small populations in the process of Chinese-style modernisation.

Abstract

With the opening of a new chapter in socialist modernisation at the Third Plenary Session of the 11th Central Committee of the Communist Party of China in 1978, especially since the 18th National Congress of the Communist Party of China, it has become a great measure in the process of Chinese-style modernisation to emphasise the promotion of the creative transformation and innovative development of China's excellent traditional culture. Most of the national intangible cultural heritage of ethnic festivals with small populations are located in the border areas, and the profound cultural connotation and national spirit can reflect the core characteristics and value essence of Chinese modernisation, but there is an obvious gap between the tradition of festivals and the modernity of society. Based on the theoretical achievements of the digital transformation of the intangible cultural heritage of ethnic festivals with a small population in the process of Chinese-style modernisation, this paper takes the Gelao people's rice festival as the main research object, and summarises the cultural connotation from its origin, rituals and activities, so as to enhance cultural understanding. Using digital animation with new quality productivity to empower the intangible cultural heritage of ethnic festivals with small populations, promoting cultural consciousness from the methods and countermeasures of digital transformation of reproducibility and virtuality, finding breakthroughs in the transformation of intangible cultural heritage of ethnic festivals with small populations, telling Chinese stories well, enhancing cultural identity and ethnic integration, and accelerating the promotion of Chinese-style modernisation with modern civilisation and spiritual strength.